Paid search expert with experience managing $10M+ in annual ad spend across eComm, retail, and B2B brands including Sonos, Heineken, and Kroger.

My work focuses on building scalable search programs that drive measurable growth - from helping early-stage startups structure their first acquisition channels to optimizing complex campaigns for large national brands.

As a T-shaped digital marketer, I combine deep expertise in paid search with working knowledge across analytics, CRO, landing page strategy, and feed management to ensure campaigns perform beyond the ad platform.

Outside of marketing, I run Chicago Gents Who Stroll, a men’s social group that has hosted 40+ events in partnership with venues, social platforms, and local organizers.

I enjoy working with companies that want to better understand how paid search can drive real business outcomes.