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I'm a performance marketer with 6+ years of agency experience helping enterprise brands grow through paid media, eCommerce strategy and cross-functional marketing.

Over the past six years, I've managed more than $20M in annual media investment, partnered closely with Google and Microsoft and helped organizations adopt new AI capabilities to improve the way marketing gets done.

While paid media is my specialty, I enjoy connecting the dots across analytics, SEO, landing page strategy, AI workflows and eCommerce to build marketing programs that perform beyond the ad platform.

Outside of my day job, I'm the founder of Gents Who Stroll, one of Chicago's largest men's communities. Building community has given me firsthand experience with audience growth, creator partnerships, content strategy and consumer brand collaborations.

Whether I'm leading enterprise paid media or building communities from the ground up, I'm most energized by creating things that connect people and drive meaningful growth.

What I Do

 

Paid Search & Performance Marketing

Manage & optimize Google Ads programs across search, shopping, & performance campaigns. Experience managing programs ranging from early-stage growth campaigns to enterprise accounts.

Growth Strategy

Develop acquisition strategies that align marketing channels with business goals. Focus on scalable systems that drive revenue while maintaining efficiency across both startup and established brands.

Analytics & Measurement

Build clear measurement frameworks using Google Analytics and performance data to identify growth opportunities, uncover inefficiencies, and guide marketing investment decisions.

 

Ecomm & Lead Gen

Experience across both eComm and lead gen businesses, structuring campaigns to drive purchases, qualified leads, and sustainable customer acquisition.

Entrepreneurship

Founder experience launching small businesses in eComm & consumer goods. First-hand understanding of margins, CACs, and the realities of building growth with limited resources.

Community Building

Work to fight against the loneliness epidemic - hosting events to encourage IRL connections & collaborating with local groups & venue.